Extroverted-Martina

Predominant Trait: Extroversion

Influence of the Trait: Her sociability and extroversion lead her to seek continuous and proactive interaction with her peers, preferring activities in dynamic and energetic environments characterized by positive stimuli and emotions.

Adjectives: Warmth, Sociability, Assertiveness, Activity, Sensations, Positive Emotions

Age: 15 years

Quote: “I love being surrounded by people and actively participating in collective projects that have an important impact.”

Context: Martina lives in a big city. She is a warm, sociable, and vigorous girl who often has a strong influence on others who love to follow her in sharing new experiences. She regularly attends cultural events with her group of friends because, for her, culture and art are among the best ways to challenge herself and experience feelings of joy and happiness with others. City life offers her many opportunities for socialization, but often the activities lack the dynamism and richness of stimuli she constantly seeks to live engaging experiences.

Needs:
● She loves feeling part of the group and sharing dynamic and energetic experiences with her peers.
● She looks for specific activities that allow her to experience positive emotions and express herself, preferring innovative experiences that also involve technology.

Difficulties:
● She doesn’t always have the opportunity in the city to engage in experiences that attract and motivate her to express herself and relate to others. Too passive or static experiences easily bore and demoralize her.
● She feels frustrated when she cannot collaborate with her friends and share her daily life.

User-project relationship: scenario analysis

Scenario 1 – Martina

Before ARTECOM: Martina, extroverted and sociable, loves going out with friends and documenting shared moments on social media. One afternoon, she meets her group in a park, but the available activities are limited, and the environment is rather static, with few stimuli for a shared and creative experience. Martina notices that many of her friends end up using their phones to pass the time, isolating themselves instead of interacting with each other.

After ARTECOM: During a walk, Martina and her group discover an interactive digital installation that combines technology and creativity. They find themselves participating in a dynamic activity, with the possibility of personalizing their experience. The installation allows them to explore their creativity and share it in a fun and collaborative way, transforming the afternoon into a more stimulating group experience.